David Byrne & Brian Eno-New Musical release


David Byrne and Brian Eno’s Everything That Happens Will Happen Today is getting close to being released. They have arranged to release one track,”Strange Overtones” but when I went to the site that instructed me to leave my e-mail in “box”, no box was found? April Fools or foolish scripting? Anyway, I’m sure they’ll get that strightened out promptly. Very eager to hear the music. Here is what David Byrne’s blog reports:

Today, a free track is available from the upcoming record that I did with Brian Eno. I’m hoping that folks will be pleasantly surprised at the direction we’ve taken and the final result. Since it’s only one song, it may give a skewed taste of the record, but many told me it’s their favorite track — I guess we’ll see.

I’m also wondering whether the web-curious will allow news of the album to spread more or less by itself. In the past, I might have undertaken all kinds of expensive marketing plans to prepare for a record release: there would be a teaser, live shows, posters, magazine ads, interviews, and advance CDs sent to writers and reviewers. We’ve done a few interviews, but that’s about it. It will be interesting to see if audiences find out about this song — and the record — without all those marketing techniques, and solely through Internet word-of-mouth.